Nutrafol

Nutrafol solves hair health from within. They believe that when you take charge of your health and your hair growth, you also grow in other ways: in confidence, inner strength, and in feeling more empowered to help others around you grow too. I was charged with evolving and expanding the brand creative based on those brand tenets building a library of creative assets for use across channels. The ads I created for Women's Balance were the top-performing ads in the life of the brand with a 40% response rate.

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Executed: Creative direction, strategy, on-set art direction, post-production, design and copy direction for assets.