Living Proof
Evolve the brand to align within the Unilever Prestige Group
Living Proof creates innovative solutions designed to solve real-world hair problems using science and technology to bring out the best hair results. The brand's creative needed storytelling that spoke to what makes it unique; science, real "living proof", and the benefits, all in a way that was aesthetically aligned with Unilever's Prestige Group's portfolio. The updated aesthetic resulted in a significant increase in sales across channels, with record-making numbers for our email and digital ad campaigns.
Executed: strategy, concept, on-set photo, and video art direction, post-production, design, and copy direction for all assets; website, partner sites, packaging, digital and print advertising, in-store and online merchandising, brand guidelines, agency toolkits, and style guides.
