Aloette

Aloette has always been on a mission to define a new standard for skin health through farm to jar products and personalized performance-based beauty protocols. I was charged with clearly defining the brand, this included; the mission statement, brand promise, unique selling point, core pillars, and target audience. Additionally, I defined the tone of voice and style guides, this included; photography, typography, color palette, and layouts.

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Executed: Brand & creative strategy; mission statement, brand promise, unique selling position, core pillars, target audience, tone of voice, photography direction, typography, color palette, layouts, and logo redesign.