The Plaza Hotel & Residences

Brand & Creative Strategy

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I executed the relaunch of The Plaza brand after the 3 year restoration. I worked closely with the interior designer to ensure the design direction aligned with the interior. I researched, wrote, and designed the brand guidelines which includes the positioning statement, guest profile, photography direction, interior and exterior design, as well as, tone of voice, typography, legal uses of the logo, and uniform design. Additionally, I created templates, micro sites, and logos for the brand as well as all of the its' affiliates.