Kripalu Center for Yoga & Health

As the preeminent nonprofit educational organization dedicated to empowering people and communities to realize their full potential through the transformative wisdom and practice of yoga. I was lucky enough to provide creative direction and strategy for Kripalu through this transitional time. I developed a new brand and creative approach that was more inclusive while retaining the elements that made Kripalu special. Aesthetically I brought the brand together more cohesively so that color, imagery and copy were working together to tell stronger stories. This is best seen in the website redesign below.

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Executed: strategy, concept, on-set art direction, post-production and art direction for assets.