Cosmedix

Since its inception in 1999, Cosmedix has been driven by one guiding principle: the desire to deliver gentle, effective, and cruelty-free skincare solutions for all skin tones, ethnicities, and backgrounds. I researched, refined, and updated the personas while defining the photography direction so the team could quickly execute in-house.

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Executed: Brand & creative strategy; personas and target audience refinement and product photography direction.